The products of this production unit with the Simre brand, which in the local language is the ancient name of the city of Dere Shahr, have been launched in the market since the same year and have gradually gained a special place among their consumers, as the demand of the consumer market has grown. By equipping its production lines with modern technology and installing advanced machines, it has been able to achieve significant success in improving the quality of its products in addition to increasing supply.