Behod Mirzaei, the CEO of Behod Clothing, started his activity in 2001 by sewing some models of women's pants and shorts in a small shop in Berlin Street, Tehran, and offered his goods in the market to other shopkeepers at a reasonable price, until finally in 2013, he He established the manufacturing factory of women's clothing, Behod, with the capacity of producing 20 models of women's pants and shorts, and a year later, by attending the fashion and clothing exhibition, it was noticed by more audiences due to the quality and elegance of sewing and the reasonable selling price, which led to receiving more diverse orders. It was from customers. As a result, he developed his production in different fields such as shirt, blouses, coats, tops, t-shirts, etc.