Eng. Mohammadreza Taheri , the founder of ” Sanaye Nassaji Atlas Behdis Company ” , started the production of home textiles in a small workshop in Tehran under ” Don ” brabd name in 1980 , and after four years , set up a fabric printing line in the east part of Tehran wich provided complementary production capabilities. 

Quality , innovation , modernity and attention to the needs of consumers caused the rapid growth of this production complex and as a result , over time physycal development of the factory became inevitable. 

the land for the new factory was purchased in the west part of tehran , and in 1993 , the new factory started operations , and after two years , the production strategy was focused only on the production of terry towels.

 this factory , as the intiator and the first producer of printed terry towels with reactive printing technology , is khown today as a leading brand for quality in the industry , and its customers have complete trust in it . 

the second boom began in 2015 and this industrial complex started to build and establish its second factory in Nazarabad industrial Zone , which is patially operational with more production lines being built . 

with the complete launch of this industrial complex , Sanaye Nassaji Atlas Behdis Company with its well-known poodiran brand , wich has been added to the company’s brand collection since 1993 , will become one largest industrial production complexes of all kinds of terry towels.